Unique approach to franchising in Canada
Realstar Hospitality has carefully and selectively built strong brands consisting of excellent hotels and an engaged ownership group. With a proven track record, we deliver an extensive range of efficient support services to our more than 145 franchised hotels across the country.
Working side-by-side with franchisees means providing a broad range of business-building, best-in-class services. Franchisees have exclusive access to a success-oriented support team that provides guidance and assistance in key areas, including:
What our owners say
The decision to go with the Motel 6 brand was carefully thought through. We've had a lot of experience working in the hotel industry with other brands, but ultimately, it comes down to the people you work with. The team at Realstar Hospitality is dedicated to helping us succeed - their support has helped drive our performance and profitability.
Realstar Hospitality’s dedication to operational excellence made them a pleasure to work with throughout our brand conversion. Our hotel's continued sales support, leadership, and ongoing exposure through national and regional marketing initiatives are incomparable.
The corporate team has blown away our expectations in terms of franchisee involvement. We continue to be delighted with the level of involvement and support we receive from Realstar Hospitality - they are responsive to our requests. Their commitment, dedication and attention to detail are unmatched.
Realstar Hospitality is focused on making you successful - it is as simple as that! From the minute you franchise one of our brands, our hospitality professionals will work with you on all aspects of your business.
Realstar Hospitality is a subsidiary of Realstar Group, a dynamic and privately owned real estate investment and management company with over $9 billion in assets. Their focus on rental residential, hospitality and alternative asset classes is unmatched in the industry.
Founded in 1974 by Jonas Prince and Wayne Squibb, Realstar was created to provide high-quality, affordable homes for rent in Canada. Since then, Realstar has grown into one of the largest private owner-operators of rental properties in Canada, with over 25,000 units across the country. Their success in the rental housing sector has led them to expand into several ventures in the hospitality industry, not just in Canada but also in Asia, the US, and the Caribbean.
In 2002, Ryan Prince established Realstar's UK operation, and the company has since acquired and developed over £3B of assets. The company recently created UNCLE, a brand new rental housing concept rated #1 on Trust Pilot in the UK. UNCLE's mission is to provide 'renting as it should be,' and since its launch in 2017, it has opened 11 locations in London, Leeds, and Manchester, with plans to double in size over the next 3-5 years through its joint venture with QuadReal.
Realstar's proven expertise in the hospitality sector encompasses a wide range of current and past brands and assets, including:
Days Inn first opened its doors on Tybee Island, Georgia, in 1970, founded by real estate developer Cecil B. Day. The hotel chain is now one of 24 highly recognizable brands under Wyndham Hotels & Resorts global portfolio.
As the world's largest hotel company based on the number of hotels, Wyndham Hotels & Resorts unites its iconic brands with the richest and simplest rewards guest loyalty program in the business — Wyndham Rewards®.
Days Inn owners profit from a full range of support services, including the global network of Wyndham Hotels & Resorts, reservations driven through Wyndham's Central Reservations System, online channels, and a multilingual call centre. Becoming a Days Inn franchisee gives you access to new construction designed-in-Canada prototypes and interior design packages.
As one of Canada's leading hotel brands, Days Inn covers a wide range of urban, airport and resort properties in primary and secondary markets across the country. When franchisees become a part of the Days Inn family, they join a widely recognized brand, trusted by business and leisure travellers alike.
With 100 million enrolled members and growing, Wyndham Rewards is one of the simplest and most generous loyalty programs for guests. Wyndham Rewards offers a highly accessible free night redemption system that stands out in the industry. With the option to redeem points at over 50,000 hotels, vacation club resorts, and vacation rentals worldwide, hotel owners benefit from increased guest engagement.
Motel 6 was founded in Santa Barbara, California, in 1962, by two local contractors, William Becker and Paul Greene. The partners developed a plan to build motels with rooms at bargain rates.
The brand has built a strong reputation in the marketplace for providing quality and comfortable lodging at an affordable rate. Growth in Canada has been compelling, with new build and conversion locations.
Reinventing economy lodging, the award-winning Motel 6 prototype features modern styling and functionality. Newly-designed rooms with contemporary furnishings have positioned Motel 6 as a highly desirable brand.
A Motel 6 franchisee will enjoy immediate recognition with a name famous for creating the concept of economy lodging. Owners can take advantage of turnkey tools and services designed to optimize business. The brand’s “no frills attitude” means lower operating costs and greater flow-through to owners.
The first Studio 6 opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6 into an extended-stay concept. Studio 6 properties allow guests to stay in the comforts of home while enjoying an inclusive rate, competitive to the economy extended-stay tier.
The Studio 6 prototype features a contemporary, simple and functional design that is a major step forward for extended-stay lodging. The studios are approximately 260-320 square feet featuring an open floor plan.
All locations offer an updated modern room layout featuring a comfortable seating area, sleeping area and fully furnished kitchen with refrigerator, microwave, cooktop stove and cookware. The brand looks similar to a Motel 6 (think wood effect flooring, granite countertops, flat panel TVs, and a chic design and colour scheme).
Perfect for owners looking to operate within a proven business model, the time is now to invest in one of the extended stay segment’s fastest-growing economy brands.
With no cost to join, guests can easily sign up for a My6 account online and unlock a world of advantages. Canadian members can now enjoy the all-new My6 Marketplace Canada Perks, a collection of exclusive deals and discounts with over 125 retailers. The program is designed to encourage loyalty while providing a hassle-free experience to both guests and hotel owners.
Motel 6 Awarded Franchisees' Choice Designation for the Second Year in a Row
Days Inns - Canada Awarded Franchisees' Choice for Third Year Running
77 Bloor Street West, Suite 2000
Toronto, Ontario M5S 1M2
416.966.8454 | email@example.com
Realstar Hospitality is a subsidiary of Realstar Group.
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